After restructuring their business sometime ago the company and been on aggressively developing new tech for selling ads, I know what your thinking sound familiar to google adsence, but its really quite different.
Targeting a range of publisher-focused companies looking to make direct sales more efficient and automated – and to address inventory before it hits real-time bidded channels. Basicly Adslot's trading platform for guaranteed display inventory attempts to redress the structural disconnect between industry inefficiencies and the large amount of unsold advertisement inventory.
The fact that NextMark and Adslot Join Forces for Programmatic Direct is massive and the first time supply and demand side parties have integrated their tool sets to allow media buyers to purchase, in a real-time environment, forward market guaranteed inventory direct from publishers.
Currently they are seeing an increase in the number of campaigns booked, which seen them trim down their burn rate, though they have flagged negative operating cash flow for the next two quarters of between $1.5 million to $1.8 million a quarter as investment in sales, marketing and product development in core products is increased in North American and European operations.
From a technical perspective they are on the up and up and I have been adding to this (Its just a shame it cant be noted in profit.ly as its listed on the ASX.) one the news of major publishers such as $ebay being signed for their platform. ($ebay deployed their platform in June). As always DYOR this is a small cap and as such is subject to limited liquidity and periods of high volatility.